Don't lose yourself in a glass!

Institutional campaign: ISS, National Alcohol Observatory, WHO Center for Health Promotion and Research on Alcohol and Ministry of Health in collaboration with DIREGIOVANI reference activities of the communication and information initiatives of the Ministry pursuant to Law 125/2001.

Target: students and teachers of secondary school of 1st and 2nd grade
Products: health promotion campaign, events, paper, digital and multimedia material, website, social networks

Health promotion campaign
Conceived and conducted continuously by Emanuele Scafato since 2013 and still ongoing in high schools (http://www.salute.gov.it/portale/ministro/p4_9_0_1.jsp?lingua=italiano&category=Prevention&menu=ministryHealth&id=154), the campaign is aimed at combating the risky use of alcohol among young people (https://www.diregiovani.it/la-campagna-nonperderti-un-bicchiere/) through a frontal approach during meetings organized and videotaped in the reactions by the students through dedicated in-depth interviews and answers in "pills" videos made public as feedback to the questions asked by the students during or after the meetings (email dedicated  alcol@iss.it  and  esperti@diregiovani.it).
Currently the campaign is carried out in the context of a collaboration with the Veronesi Foundation related to the shared project "Io vivo sano". It is also carried out "on demand" on specific request by the school throughout the national territory to the email dedicated  alcol@iss.it after covering direct expenses.
The campaign has developed tens of thousands of contacts and annual face-to-face meetings in schools.

Videoclip
50 "Pills of Dr. Scafato" available online
https://www.diregiovani.it/le-pillole-del-dott-scafato/
https://www.diregiovani.it/le-pillole-del-dott-scafato/2/
https://www.diregiovani.it/le-pillole-del-dott-scafato/3/
https://www.diregiovani.it/le-pillole-del-dott-scafato/4/
https://www.diregiovani.it/le-pillole-del-dott-scafato/5/

Events
35 events described online
https://www.diregiovani.it/incontri-ed-eventi/
https://www.diregiovani.it/incontri-ed-eventi/2/
https://www.diregiovani.it/incontri-ed-eventi/3/

Availability: all products, paper, digital and multimedia are still available and events
are replicable. There is a willingness to present resources in schools.

https://www.epicentro.iss.it/alcol/apd2017/posterone%202017%20non%20perderti.pdf https://www.epicentro.iss.it/alcol/apd2016/5%20FINALE%20FACTSHEET%20campagna
%20non%20perderti%20in%20un%20bicchiere%20APD%202016.pdf

Organization of Reference : National Centre for Addiction and Doping, National Alcohol Observatory
Contact person: Emanuele Scafato